The design studio
for standout brands.

Seen Design is a branding and packaging design studio specialising in FMCG and helping businesses of all kinds build standout brands. From start-ups to established names in food, beverage, healthcare, skincare, hospitality and more, we craft designs that get noticed.

Based in Tauranga, New Zealand, we create clever, creative, and commercially effective design. Whether you need a brand refresh or packaging that pops on shelf, we’re here to help.

Let’s get your brand seen.

Learn more
Egmont Honey packaging
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About us

Get world-class design right here in Tauranga.

You don’t have to go to Auckland or Wellington to get packaging that turns heads. Our founder, Barry, gained over 16 years of experience working for leading design agencies, brands, and retailers in Auckland and the UK. He has now returned to his roots in Tauranga to help local businesses like yours thrive.

More about us

You don’t have to go to Auckland or Wellington to get packaging that turns heads. Ourfounder, Barry, gained over 16 years of experience working for leading design agencies,brands, and retailers in Auckland and the UK. He has now returned to his roots in Taurangato help local businesses like yours thrive.

About Seen
Serious Smoothies Product ShotA Black and white professional portrait of Barry Wylie. Founder of Seen Design.Epic beer product shot
02
About us

Get world-class design right here in Tauranga.

You don’t have to go to Auckland or Wellington to get packaging that turns heads. Our founder, Barry, gained over 16 years of experience working for leading design agencies, brands, and retailers in Auckland and the UK. He has now returned to his roots in Tauranga to help local businesses like yours thrive.

About Seen
A photo of a beach in Mount Maunganui
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Our Services

Let’s create packaging that’s impossible to resist.

Your packaging is the first impression people get of your product. That’s why we’ve spent years honing our skills and perfecting every aspect of the design process – from concept to print production. But we design more than just packaging. We love what we do and want to bring your vision to life through every aspect of your brand.

Explore our services
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Kind Words

"I have worked with Barry at Seen Design for over 5 years now, on everything from packaging design to NPD concepts and more general Design. Barry has a great knack for interpreting briefs quickly and producing work that fits the requirements. He also is not afraid to look at things a bit differently based on trends and industry norms. Barry’s comms and work processes are timely and efficient, and he is a pleasure to work with. His work has helped our business transition from a start-up, to an industry-leading FMCG brand exporting to over 25 markets internationally."

— Will Gordon, General Manager at Egmont Honey

"We have been working with Barry for over 10 years since we started our first hospitality business. We have started a number of businesses since then. Barry's designs have been instrumental in helping us create strong brands that represent us and what each of our individual venues stand for. He has always been extremely responsive to feedback and always available to help when time is short. A pleasure to do business with."

— Mat & Tracey Lear, Owners at WAH Bars

"Barry collaborated with the content team (Brand & Marketing) on a contract basis for 12 months, contributing to multiple projects. He consistently produced high-quality, on-brand designs. His expertise and skill set were particularly valuable in his final project, which focused on packaging design. A pleasure to work with, highly recommend."

— Saini Tuitupou, Manager Content Hub at Air New Zealand

Arrow in black pointing left
Arrow in black pointing right
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Contact

Excited to kick off your FMCG packaging project?

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