At Seen (formerly Studio 1984), we create standout branding and packaging design that helps local brands shine on shelves across New Zealand and beyond. From concept to final artwork, we design packaging that turns heads, builds brand love and drives sales.
Excited to kick off your FMCG packaging project?
Seen Design is a full-service graphic design studio specialising in creating engaging brand and packaging design that gets noticed. We love working with big brands, small brands, start-ups, FMCG, healthcare, skincare, hospitality and beverage companies; you name it.
We start by getting to know you and your brand – clarifying your needs, goals, and target audience. We also define the project’s scope, budget, and timeline to ensure we are on the same page.
If you haven’t done so already, we can conduct a market and competitive analysis to ensure we understand your industry and can position your brand effectively.
Next, we brainstorm concepts designed to meet your brief and align with your goals and audience. Close collaboration with you fuels the best ideas.
We turn your selected concept into mockups, blending aesthetics with practicality and regulations. We can follow existing brand guidelines or design new ones.
We implement the finalised designs across different media and prepare them for print production. We have a rigorous quality control process and work closely with our production partners to ensure that the final product meets our high standards and your expectations.
We can offer faster, more flexible, and more affordable service than larger agencies. You’ll communicate directly with Barry to ensure your vision is understood and executed flawlessly. We also provide flexible services and can cater to your needs and budget without compromising on quality. When you partner with us, you won’t pay for unnecessary overhead costs like a fancy office space. It’ll show in your invoice. You’ll see.
We’re passionate about creating bold and distinctive packaging that communicates the value of your product, tells your brand’s story and – most importantly – gets noticed and bought.
At Seen, you will receive end-to-end support to make your product launch a success. We also believe collaboration and communication are key to seamlessly translating your vision into the final product.
Forget juggling multiple freelancers. At Seen, we collaborate with a network of professionals to deliver tailored solutions that resonate with your audience. From legal regulations to copywriting to product photography – our collected in-depth industry knowledge will give you peace of mind.
Excited to kick off your FMCG packaging project?
Seen is led by experienced graphic designer Barry Wylie, who brings over 16 years of industry experience to Tauranga. Having worked for leading design agencies, brands, and retailers in the UK and Auckland, Barry has returned to his roots to design for various clients in the Bay of Plenty and beyond.
Barry’s versatility and dedication ensure that every project receives the attention it deserves – from initial concept to final execution. Whether wearing the hat of a designer, account manager, project manager, or even chief coffee maker, Barry’s commitment to experience shines through in every design project he undertakes.
Barry is committed to ongoing learning and development and knows the importance of staying ahead of industry trends to deliver innovative designs.
Ready to work with a dedicated design professional?
Get in Touch
