Ready to boost your business with standout packaging design?

We're excited to hear all about your project. Let’s meet for coffee or a Zoom call to discuss how we can help you bring your vision to life.

Pure New Zealand Honey packaging
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Who We Serve

We’re here for all brands, big and small.

Get in touch

For startups

Are you an ambitious founder eager to get your products onto New Zealand Supermarket shelves? Feeling overwhelmed juggling all the tasks? Let us ease the load. We’ll help you craft standout branding and packaging that showcases what makes your product special.

For growing brands

Are you looking to expand your business into new markets but lack in-house design resources? We can help. As a fractional packaging designer, we can provide the creativity and expertise you need to scale up. Let us help you translate your market research into actionable design solutions that convert.

For design agencies

Do you own a design agency that lacks packaging experience? Whether you need a freelancer to take some packaging work off your shoulders or a packaging design consultant to walk you through the ins and outs of the field, you can get us involved daily or hourly. Let us help you to happy clients.

Brand Collateral

  • Stationary design
  • Brochure design
  • Publications
  • Signage
  • Billboards
  • Menus

Digital Design

  • Website design
  • Social media
  • Ads

Retail Experience Design

  • Trade stalls
  • Promotional displays
  • Point of sale

Packaging Consulting

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What We Do

Our capabilities

Packaging Design

Packaging should pack a punch. Yet leave a lasting impression. It should entice your customer to notice it, love it, recommend it, and most of all ...buy it time after time. Great packaging design can be the difference between top shelf and bottom shelf. And between growth and, er, slowth.

Seen Design specialises in creating powerful packaging that turns heads. Over the years, Barry and the team have designed packaging of all shapes and sizes for clients of all sectors and sizes - from honey to smoothies, from water to wine. Whether you’re talking labels, lids, jars, boxes, crates, inner sleeves or outer sleeves, we have the design nous to bring it to life.Superbly.

Specialties:

  • Product packaging design
  • Product packaging strategy
  • Label design
  • Logo design
  • Box and shipper design
  • Point of sale design
  • Packaging copy

Branding

Whether it’s defining your brand’s strategy, designing your logo and brand identity or creating your website, stationery, collateral and email signatures - it’s all branding. And it needs to be cohesive, relevant and well... damned good.

Seen Design is a boutique brand design studio that specialises in designing impactful brand identities and communications. With many years of design experience in both Auckland and London, we harness our design knowhow to ensure your brand connects with, engages and delights your customers.

Specialties:

  • Brand strategy
  • Brand identity
  • Brand toolkits
  • Brand refresh
  • Logos
  • Taglines
  • Brand naming
  • Copywriting

Graphic Design

Graphic design is instrumental in improving your customers’ perceptions of your company, product or service. Whether it’s a logo, a label or a letterhead, clever graphic design sharpens your brand’s story to its absolute essence. At Seen Design, we like nothing better than bringing your ideas to life with creative solutions that stand out from the rest. From website design to digital ads, business cards to brochures, and point of sale to packaging; you name it, we’ve done it. And would love to do it again.

Specialties:

  • Graphic design
  • Logo design
  • Website design
  • Digital ad design
  • Business card design
  • Brochure design
  • Stationery design
  • Collateral design
  • Point of sale
  • Signage
  • Billboards

Brand Collateral

  • Stationary design
  • Brochure design
  • Publications
  • Signage
  • Billboards
  • Menus

Digital Design

  • Website design
  • Social media
  • Ads

Retail Experience Design

  • Trade stalls
  • Promotional displays
  • Point of sale

Packaging Consulting

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Kind Words

"I have worked with Barry at Seen Design for over 5 years now, on everything from packaging design to NPD concepts and more general Design. Barry has a great knack for interpreting briefs quickly and producing work that fits the requirements. He also is not afraid to look at things a bit differently based on trends and industry norms. Barry’s comms and work processes are timely and efficient, and he is a pleasure to work with. His work has helped our business transition from a start-up, to an industry-leading FMCG brand exporting to over 25 markets internationally."

— Will Gordon, General Manager at Egmont Honey

"We have been working with Barry for over 10 years since we started our first hospitality business. We have started a number of businesses since then. Barry's designs have been instrumental in helping us create strong brands that represent us and what each of our individual venues stand for. He has always been extremely responsive to feedback and always available to help when time is short. A pleasure to do business with."

— Mat & Tracey Lear, Owners at WAH Bars

"Barry collaborated with the content team (Brand & Marketing) on a contract basis for 12 months, contributing to multiple projects. He consistently produced high-quality, on-brand designs. His expertise and skill set were particularly valuable in his final project, which focused on packaging design. A pleasure to work with, highly recommend."

— Saini Tuitupou, Manager Content Hub at Air New Zealand

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Contact

Excited to kick off your FMCG packaging project or have questions about our services?

Contact us