The design studio
for standout brands.

We’re a brand and packaging design studio, specialising in creating design that turns heads, builds brands and drives sales.

Learn more
Egmont Honey packaging
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About us

World-class design. Local studio.

Based in Tauranga, New Zealand, we pride ourselves on creating clever, creative, and commercially effective design. Led by our founder, Barry Wylie, we work with all kinds of brands – from FMCG to food & beverage, skincare to healthcare, start-ups to category leaders.

If you’re looking for design that’s clever, create and commercially effective, see us.

More about us

You don’t have to go to Auckland or Wellington to get packaging that turns heads. Ourfounder, Barry, gained over 16 years of experience working for leading design agencies,brands, and retailers in Auckland and the UK. He has now returned to his roots in Taurangato help local businesses like yours thrive.

About Seen
Serious Smoothies Product ShotA Black and white professional portrait of Barry Wylie. Founder of Seen Design.Epic beer product shot
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About us

Get world-class design right here in Tauranga.

You don’t have to go to Auckland or Wellington to get packaging that turns heads. Our founder, Barry, gained over 16 years of experience working for leading design agencies, brands, and retailers in Auckland and the UK. He has now returned to his roots in Tauranga to help local businesses like yours thrive.

About Seen
A photo of a beach in Mount Maunganui
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Our Services

Standout packaging starts here.

Your packaging is often the first time your brand is seen, so it needs to be noticed. We’ve spent years honing our skills and perfecting every aspect of the design process – from concept to print production. We can also help your brand stand apart at every touchpoint, whether on shelf or online.

Explore our services
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Kind Words

"I have worked with Barry at Seen Design for over 5 years now, on everything from packaging design to NPD concepts and more general Design. Barry has a great knack for interpreting briefs quickly and producing work that fits the requirements. He also is not afraid to look at things a bit differently based on trends and industry norms. Barry’s comms and work processes are timely and efficient, and he is a pleasure to work with. His work has helped our business transition from a start-up, to an industry-leading FMCG brand exporting to over 25 markets internationally."

— Will Gordon, General Manager at Egmont Honey

"We have been working with Barry for over 10 years since we started our first hospitality business. We have started a number of businesses since then. Barry's designs have been instrumental in helping us create strong brands that represent us and what each of our individual venues stand for. He has always been extremely responsive to feedback and always available to help when time is short. A pleasure to do business with."

— Mat & Tracey Lear, Owners at WAH Bars

"Barry collaborated with the content team (Brand & Marketing) on a contract basis for 12 months, contributing to multiple projects. He consistently produced high-quality, on-brand designs. His expertise and skill set were particularly valuable in his final project, which focused on packaging design. A pleasure to work with, highly recommend."

— Saini Tuitupou, Manager Content Hub at Air New Zealand

Arrow in black pointing left
Arrow in black pointing right
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Contact

Ready to launch a new product or refresh your brand?

Get in touch to see how we can help.